Product Design
Helping farmers make better decisions with AI
Overview
How might we help farmers bring unique, hard-to-find produce to shoppers?
My team was in charge of releasing Fred's first AI-feature for its MVP. We've had firsthand experience with this problem ourselves.
problem
Farmers often struggled to connect directly with buyers
Many platforms were not designed with their workflows in mind
Solution
Trax Copilot Sidebar: Ask anything about a specific document
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early prototype
WINS
Optimized AI response efficiency
Reduced amount of tokens/credits consumed per interaction while giving relevant answers.
Recognized by the CEO and CTO
For delivering a polished front-end experience that balanced usability and performance.
Identified and resolved ~40% of usability issues
Before launch through iterative testing and close collaboration with engineering.
Reflection
What I learned
Being proactive on a cross-functional team helps both the product and my own growth.
Startup workloads can be uneven. When I finished my front-end tasks early, I helped with backend work even though it was outside my main role. This gave me a better understanding of system logic and APIs, helped the team move faster, and made me a more flexible contributor.